---
title: Using Data, Automation & AI to Bring a World Cup Sweepstake to Life
description: Read how STM AGENCY turned spreadsheet admin into a live data dashboard, using automation & AI while reducing manual work & increasing internal engagement
---

[Work ](https://www.stmagency.co.uk/work)

# [Using Data, Automation & AI to Bring a World Cup Sweepstake to Life](https://www.stmagency.co.uk/work/using-data-automation-ai-to-bring-a-world-cup-sweepstake-to-life)

 Written by [STM Agency](https://www.stmagency.co.uk/work/author/stm-agency) | Jun 22, 2026 3:44:21 PM

[View full post](https://www.stmagency.co.uk/work/using-data-automation-ai-to-bring-a-world-cup-sweepstake-to-life)

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