Large-Scale Seasonal Content Production, Delivered at Retail Speed

From Easter entertaining and sunny garden gatherings to fresh starts around the home, Lakeland needed a bank of lifestyle content that would make its Spring / Summer 2026 range feel relevant, inspiring and ready for the season ahead.

With around 100 products spanning cooking, baking, cleaning and laundry, the brief called for much more than a simple product shoot. Lakeland needed a connected collection of photography and video that could work across campaigns, channels and customer touchpoints - all delivered to a tight seasonal timeline.

Having worked together for more than 20 years, Lakeland turned to STM to bring it all together.

Our creative response was turned around in just three days, setting the direction for a large-scale, eight-day location shoot in the Lake District.

With everything from countryside kitchens to sun-soaked patios on the shot list, getting the most from every day on set meant leaving very little to chance. Our team mapped out each campaign in detail, creating a comprehensive production plan covering every shot, product, prop and styling requirement across both photography and video.

Within two weeks, we had a full pre-production plan in place for around 100 shots, giving the wider team a clear roadmap ahead of the shoot.

Once production began, we kept things moving at pace. Retouching ran alongside the live shoot rather than waiting until the final day, allowing imagery to move through post-production while new content was still being captured. It was a more agile way of working that helped us shorten the overall delivery timeline without compromising on the detail.

Alongside the hero photography, we also captured a mix of video content designed to give Lakeland more ways to bring the campaign to life across digital and social channels.

From initial brief to final delivery, the full project was completed in just nine weeks, including creative development, pre-production, an eight-day location shoot, retouching and client feedback.

The final content bank included around 100 lifestyle images alongside a mix of video assets, giving Lakeland a flexible suite of seasonal creative ready to use across its Spring / Summer activity.

By overlapping production and post-production, responding quickly from the outset and building a watertight plan before arriving on location, we were able to deliver a high volume of content at speed while keeping the process smooth for everyone involved.

And after more than two decades of working together, it was especially lovely to hear how pleased the Lakeland team were with both the work and the dedication of everyone involved — with positive feedback landing before the final assets had even been delivered.