If you're struggling to turn visitors into customers, you’re not alone. Website conversions getting people to take the action you want, whether that’s filling out a form, making a purchase or downloading a guide - are a major pain point for many businesses.
Low conversions can feel like you're shouting into the void, with all your marketing efforts and website design going unnoticed.
In this blog, we cover five practical and effective ways to improve your website conversions. With a little help from STM AGENCY’s specialist CODE team, you can transform your site into a powerful tool that drives real business results. Let’s explore how!
Before you start making changes to your website, it’s essential to review the existing conversion paths and user journeys on your website to help you understand where things might be going wrong. Many businesses dive into quick fixes without fully evaluating their conversion funnel, which can lead to wasted time and resources.
Mapping out your conversion funnel with specific stages and identifying the bottlenecks allows you to address the root cause of low conversions rather than just treating the symptoms. Fixing these issues step by step will ultimately lead to a more efficient, streamlined process and better overall conversion performance.
Tip: Take a step back and map out your users’ journey. Analyse how visitors are moving through your site, where they’re hesitating and where they’re dropping off. Is it during product selection? The checkout process? Or perhaps at the point where they need to fill out a form? Once you know where people are getting stuck, you can address the specific hurdles that are preventing conversions.
Confusion is a silent killer of website conversions. If your visitors can’t easily find what they’re looking for, they’re not likely to stick around. Multiple CTAs (calls-to-action), over-complicated forms, or too many distractions can turn a promising lead into a lost opportunity, causing them to leave without completing the desired action.
37% of users say that poor navigation and design cause them to leave websites.
Tip: Focus on creating a clear, straightforward user journey. Limit distractions and make it easy for users to follow the path to conversion. For example, use simple, step-by-step navigation and ensure CTAs are prominently displayed and focused on a single goal.
If your conversion rates aren’t improving despite your best efforts, it might be time to shake things up and make a more significant change to your key pages. Small tweaks might not be enough to get your landing pages to convert at the rate you want.
Tip: Sometimes, a fresh approach to your page design and layout can make all the difference. Use visitor data and best practices to guide your changes. Tools like heatmaps, scroll maps, and clickmaps can help you see exactly how users are interacting with your pages. This allows you to make informed decisions about where to place key elements and how to streamline the experience.
A simple and effective way to start is by running A/B tests. A/B testing lets you compare two versions of a page (or a single element like a CTA button) to see which one performs better. You can test things like headlines, button colours or image placements. The beauty of A/B testing is that it gives you real, data-driven insights into what works best for your audience - no guesswork involved.
Even small changes can make a big impact. For example, a simple change like adjusting the colour or wording of your CTA can improve your conversion rate by as much as 21%.
By continuously testing and optimising, you’ll ensure that your site is always improving and driving higher conversions.
One of the most common reasons why websites underperform in conversions is poor user experience particularly when it comes to page load times and mobile optimisation. If your pages take too long to load or doesn’t function well on mobile, you’re likely losing potential customers before they even have the chance to engage with your content.
Slow websites can lead to frustration. Did you know that 40% of visitors will abandon a site that takes more than three seconds to load? That’s a significant loss of potential conversions.
Tip: Ensure your website loads quickly and is mobile-optimised. Regularly test your site’s speed using tools like Google PageSpeed Insights and make sure it performs seamlessly across devices. Small adjustments, like compressing images and reducing server response time, can have a big impact on user experience and conversions.
Call-to-actions (CTAs) are essential for guiding your visitors toward conversions. However, many websites fall short by using vague or weak CTAs like “Learn More” or “Click Here.” To truly improve conversions, you need strong, action-oriented CTAs that create urgency and clearly tell users what to do next.
Weak or unclear CTAs often confuse visitors, leaving them unsure of what step to take next. This hesitation can lead to abandoned carts, incomplete form submissions, and a general drop in conversion rates.
Using a more specific, clear CTA can increase conversion rates by 161%.
Tip: Use strong, action-oriented CTAs that clearly tell visitors what to do next. Instead of “Learn More,” try something like “Get Started Now” or “Claim Your Offer Today.” The more specific and urgent your CTA, the more likely visitors are to act.
Improving website conversions is about more than just a quick fix or a single tweak. It’s about creating a seamless and engaging experience for your visitors. Whether it’s optimising site speed, simplifying the user journey or using clear CTAs, these practical strategies will help you improve conversions and drive meaningful results for your business.
By focusing on the fundamentals of website optimisation, you can turn your site into a conversion powerhouse that brings in real results for your business.
If you need help improving your website’s performance and conversions, let’s chat! We can help you fine-tune your site for a smoother, more engaging experience that gets the outcomes you’re looking for. Get in touch today.