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This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

Google’s Universal Commerce Protocol: The Shift to AI-Led Shopping

Google’s Universal Commerce Protocol signals a shift towards AI-led shopping, reshaping search, SEO and how brands influence purchase decisions.

Cloudflare Radar 2025 Year in Review Internet Report

How did the internet change in 2025? From traffic growth to the world’s top services, Cloudflare’s Radar uncovers the trends that defined how we used the internet.

5 Ways to Improve Website Conversions

Discover 5 actionable strategies to improve website conversions and drive better results. Learn how to optimise your user journey, CTAs, site speed and more for higher performance.

Black Friday Marketing Guide: Strategies & Tips to Boost Sales

Retailers must prepare effectively for this year's Black Friday to capitalise on consumer demand and drive sales. In this blog, we detail the latest insights and strategies you need to help you prepare for a successful Black Friday.

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