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This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

Google Launches Ask Maps: Conversational Search in Maps

Google’s new “Ask Maps” feature brings AI-powered, conversational search to Maps, helping users ask real-world questions and get personalised recommendations, routes and insights instantly, changing how people discover and choose local businesses.

Organic Search SEO AI

ChatGPT Ads Are Here: What It Means for Brands

ChatGPT ads are now live and in testing in the U.S. We break down what’s new, what it costs and how to position your brand for visibility in AI search.

Organic Search SEO AI

Google’s Universal Commerce Protocol: The Shift to AI-Led Shopping

Google’s Universal Commerce Protocol signals a shift towards AI-led shopping, reshaping search, SEO and how brands influence purchase decisions.

Retail Paid Search SEO eCommerce AI

ChatGPT Advertising: The Next Big Shift in Digital Marketing

ChatGPT advertising expected to launch in 2026, changing paid search as we know it. Ths blog provides a breakdown of what we know so far, the opportunities and risks to watch for, and the practical steps your brand can take to secure an early-adopter advantage.

Paid Search SEO Advertising AI

Google I/O 2025: The Future of Search & AI - Key Takeaways

Google’s turning search into a conversation. AI Mode, smarter shopping and new ad formats are here and marketers need to adapt. Here’s what it means, and how your brand can stay ahead.

Paid Search SEO Digital Marketing AI

SEO in the Age of AI: How Google’s Latest Innovations Are Reshaping Search Trends

Uncover how AI is transforming search with the latest SEO trends, Google AI updates, and evolving search behaviours shaping content and digital marketing strategies for B2C, D2C, and B2B brands.

Brand Content Strategy Organic Search SEO Digital Marketing

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Thought Leadership