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This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

How Each Generation Shops: Insights for Retailers & Consumer Brands

Want to understand how Gen Z, Alpha, and Boomers shop? Explore the key insights that will help retailers and consumer brands connect with each generation effectively.

Black Friday Marketing Guide: Strategies & Tips to Boost Sales

Retailers must prepare effectively for this year's Black Friday to capitalise on consumer demand and drive sales. In this blog, we detail the latest insights and strategies you need to help you prepare for a successful Black Friday.

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