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Beyond the AI hype: 6 key takeaways from Growth Summit 2026

AI is everywhere, but is it making a difference? We share six key takeaways from Growth Summit 2026 on moving beyond the hype and creating real business value.

Black Friday 2026: How British Shoppers Plan to Spend, Search and Save

British shoppers are planning Black Friday carefully. We explore how spending, deal discovery and AI are shaping the sales, and what marketers need to know.

Retail Advertising Social Media AI AI Search

What YouGov’s Search and AI Report Tells Us About Online Discovery

Discover how AI is reshaping online discovery in 2026, from changing search habits and platform choice to trust, visibility and what brands need to do next.

Organic Search Digital Marketing Social Media AI AI Search

The Future Is Human: Key Takeaways from MAD//Fest 2026

From AI and changing search behaviours to trust, creativity and storytelling, we unpack the biggest themes from MAD//Fest 2026 and what they mean for marketers.

Brand Content Organic Search SEO AI

ChatGPT Ads UK Beta: What Brands Need to Know

ChatGPT Ads are now in UK beta. Explore how they work, the formats available and how STM AGENCY can help brands test the channel effectively.

Advertising Digital Marketing AI AI Search Paid Media

StackAdapt Connect: Where Performance Marketing Is Heading Next

Key takeaways from StackAdapt Connect Manchester on AI, CTV, programmatic DOOH and why performance marketing needs a more connected, human-led approach.

Campaigns Advertising Digital Marketing AI Paid Media Programmatic

Google I/O 2026: Search is Changing - Here's What You Need to Know

Google I/O 2026 signals one of the biggest shifts in search for decades. Here’s what AI-driven search, Gemini and conversational discovery mean for marketers and brand visibility.

Organic Search SEO AI AI Search AEO GEO

Google Launches Ask Maps: Conversational Search in Maps

Google’s new “Ask Maps” feature brings AI-powered, conversational search to Maps, helping users ask real-world questions and get personalised recommendations, routes and insights instantly, changing how people discover and choose local businesses.

Organic Search SEO AI

ChatGPT Ads Are Here: What It Means for Brands

ChatGPT ads are now live and in testing in the U.S. We break down what’s new, what it costs and how to position your brand for visibility in AI search.

Organic Search SEO AI

Meta’s AI Shift to Creative-First Advertising

Meta’s new AI-driven ad system is reshaping campaign performance. Learn how Andromeda and Generative Ads Model (GEM) work and how marketers can adapt to a creative-first approach.

Paid Social Advertising Creative AI

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Thought Leadership