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This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

Meta’s AI Shift to Creative-First Advertising

Meta’s new AI-driven ad system is reshaping campaign performance. Learn how Andromeda and Generative Ads Model (GEM) work and how marketers can adapt to a creative-first approach.

Paid Social Advertising Creative AI

Google’s Universal Commerce Protocol: The Shift to AI-Led Shopping

Google’s Universal Commerce Protocol signals a shift towards AI-led shopping, reshaping search, SEO and how brands influence purchase decisions.

Retail Paid Search SEO eCommerce AI

What Ofcom’s 2025 Online Nation Report Tells Us About Online Behaviour

Ofcom’s 2025 Online Nation Report reveals how UK online behaviour is changing, from rising screen time and mobile dominance to evolving social media use and AI-assisted search. Discover what’s changed since 2024 and what it means for digital, social and search strategies in 2025.

Organic Search Digital Marketing Social Media AI

Cloudflare Radar 2025 Year in Review Internet Report

How did the internet change in 2025? From traffic growth to the world’s top services, Cloudflare’s Radar uncovers the trends that defined how we used the internet.

eCommerce Social Media AI

ChatGPT Advertising: The Next Big Shift in Digital Marketing

ChatGPT advertising expected to launch in 2026, changing paid search as we know it. Ths blog provides a breakdown of what we know so far, the opportunities and risks to watch for, and the practical steps your brand can take to secure an early-adopter advantage.

Paid Search SEO Advertising AI

Google I/O 2025: The Future of Search & AI - Key Takeaways

Google’s turning search into a conversation. AI Mode, smarter shopping and new ad formats are here and marketers need to adapt. Here’s what it means, and how your brand can stay ahead.

Paid Search SEO Digital Marketing AI

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Thought Leadership