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Leadership

This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

What Ofcom’s 2025 Online Nation Report Tells Us About Online Behaviour

Ofcom’s 2025 Online Nation Report reveals how UK online behaviour is changing, from rising screen time and mobile dominance to evolving social media use and AI-assisted search. Discover what’s changed since 2024 and what it means for digital, social and search strategies in 2025.

Organic Search Digital Marketing Social Media AI

Cloudflare Radar 2025 Year in Review Internet Report

How did the internet change in 2025? From traffic growth to the world’s top services, Cloudflare’s Radar uncovers the trends that defined how we used the internet.

eCommerce Social Media AI

How Each Generation Shops: Insights for Retailers & Consumer Brands

Want to understand how Gen Z, Alpha, and Boomers shop? Explore the key insights that will help retailers and consumer brands connect with each generation effectively.

Retail Brand Campaigns Advertising Digital Marketing Social Media

It’s time to embrace the TikTok trend

Did you go from being blissfully unaware of the existence of TikTok to suddenly realising it was everywhere, all the time? You’re not alone – the video-sharing app has rocketed into public consciousness since its founding in 2016 - here we take a closer look at the TikTok trend

Social Media TikTok

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Thought Leadership