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This is our place to ask the big questions, explore the trending topics and be as inquisitive as we can be.

The Future Is Human: Key Takeaways from MAD//Fest 2026

From AI and changing search behaviours to trust, creativity and storytelling, we unpack the biggest themes from MAD//Fest 2026 and what they mean for marketers.

Brand Content Organic Search SEO AI

Google Search Console can now Track Social Content

Social content is becoming easier to measure in Google Search Console, helping brands understand how Instagram, TikTok, X and YouTube content is being discovered through Search.

SEO Social Media Analytics

ChatGPT Ads UK Beta: What Brands Need to Know

ChatGPT Ads are now in UK beta. Explore how they work, the formats available and how STM AGENCY can help brands test the channel effectively.

Advertising Digital Marketing AI AI Search Paid Media

StackAdapt Connect: Where Performance Marketing Is Heading Next

Key takeaways from StackAdapt Connect Manchester on AI, CTV, programmatic DOOH and why performance marketing needs a more connected, human-led approach.

Campaigns Advertising Digital Marketing AI Paid Media Programmatic

Google I/O 2026: Search is Changing - Here's What You Need to Know

Google I/O 2026 signals one of the biggest shifts in search for decades. Here’s what AI-driven search, Gemini and conversational discovery mean for marketers and brand visibility.

Organic Search SEO AI AI Search AEO GEO

Everything You Need to Know About the March 2026 Google Core Update

Google’s March 2026 Core Update explained: key ranking changes, SEO impact, and what businesses should do to improve visibility and performance in search results.

Organic Search SEO Digital Marketing

Google Launches Ask Maps: Conversational Search in Maps

Google’s new “Ask Maps” feature brings AI-powered, conversational search to Maps, helping users ask real-world questions and get personalised recommendations, routes and insights instantly, changing how people discover and choose local businesses.

Organic Search SEO AI

Clarks + Shein: A Bold Move or a Brand Identity Crunch?

Clarks joining Shein raised a few eyebrows. Is marketplace expansion a smart growth move, or a risk to a 200-year-old heritage brand? We explore what this means for heritage brands and younger shoppers.

Retail Brand eCommerce TikTok

ChatGPT Ads Are Here: What It Means for Brands

ChatGPT ads are now live and in testing in the U.S. We break down what’s new, what it costs and how to position your brand for visibility in AI search.

Organic Search SEO AI

Meta’s AI Shift to Creative-First Advertising

Meta’s new AI-driven ad system is reshaping campaign performance. Learn how Andromeda and Generative Ads Model (GEM) work and how marketers can adapt to a creative-first approach.

Paid Social Advertising Creative AI

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Thought Leadership